Senior Paid Search Specialist (SEM | PPC)

Full Time
Hybrid, Melbourne

We are on the lookout for a paid search professional to join our pod!

The Opportunity

The role will involve devising in-depth media strategies that produce ROI for all of our clients. You'll be the lead for implementation and execution, as well as optimisation and reporting for your key accounts. You'll work within the broader alphawhale team to drive results, owning PPC management and analytics from campaign to campaign as well as at the account level.

You enjoy sharing your knowledge and take pride in uncovering and sharing the right recommendations with our clients to help them achieve their goals. You love collaborating with our team and exploring new ad tech as it becomes available.

The Role

You will be responsible for managing our client's pay-per-click campaigns Google Ads (Search, Display, Remarketing, Shopping). Your goal will be to drive the maximum number of conversions at the lowest acquisition cost possible to ensure maximum ROI for the client. We measure our success on results and not vanity metrics :)

Key responsibilities:

  • In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function.
  • Lead the growth of the Paid Search function through a strong focus on ROI, ROAS and ability to manage campaigns and budgets effectively.
  • Collaborate with other departments to improve workflow and processes that impact the Paid Search function.
  • Maintain communication between the Paid Search function and other marketing efforts to leverage and cross-pollinate innovation.
  • Prepare reporting and feedback for Senior Management and Clients
  • Perform key responsibilities of a paid search specialist for a portfolio of clients and internal campaigns.
  • Setup, manage and optimise campaigns on Google Ads (search, shopping, display, mobile)
  • Decode analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to optimise ROI.
  • Identify opportunities to improve performance, forecast results and keep the team updated on your success and learnings.
  • Keep your finger on the pulse of the Paid Search industry to identify opportunities within Paid Search for the benefit of both the alphawhale and their clients.

The Candidate (you?):

The ideal candidate should have the following:

  • Agency experience (preferable)
  • 3+ years of PPC experience
  • Advanced Excel/Google Sheets or data studio experience
  • Google Ads Editor Experience
  • Proficiency with Google Tag Manager
  • Excellent client liaison abilities
  • Demonstrated experience in building and managing high performing Ads campaigns
  • Google Ads & Analytics certified
  • Excellent time management skills
  • Excellent communication skills
  • Data-driven decision making
  • Strong work ethic and desire to learn
  • Ability to work collaboratively within a team environment
  • Strong organisational skills
  • Demonstrate project management skills and ability to multi-task when required
  • Ability to work in a fast-paced environment
  • Professional, outgoing and intelligent mixed with a fun-loving personality and can-do attitude!

Benefits and perks

  • 4 days remote; one day in office (CBD location)
  • Don't work on your birthday and we'll (alphawhale) donate $100 to charity instead
  • Paid Mental health, Menstrual and Miscarraige leave.
  • Dedicated time for upskilling and learning.
We believe in fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applicants of all backgrounds, identities, and experiences. We are committed to creating an environment that promotes equality and celebrates the unique perspectives each individual brings to our team.

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