Suspiciously Unsuspicious Campaign

Problem:

‍ Dog owners are less likely to change dog food brands due to their loyalty to what works. 

Enter Animals Like Us, a new dog food variety joining a highly saturated market. They wanted to introduce a new product type, a hybrid raw/dry food.

How we tackled the challenge:

Initially drawn to alphawhale for our expertise in creative strategy, Animals Like Us approached us with a familiar dilemma: how to stand out in a saturated market.

Credit goes to the Animals Like Us team for their stellar branding and top-notch product. Our task centred on crafting a creative strategy around brand awareness.

Enter our "Suspiciously Unsuspicious" campaign, a masterstroke that brought the Animal Like Us brand persona and unique product to life. Our objective? To reassure dog owners about the cleanliness and integrity of their dog food, instilling confidence in making the switch.

The outcome?

A staggering reach of 1 million people