Understanding the Consumer Insight:
For most pet owners, purchasing flea, tick, and worm treatment is a necessary but begrudged chore, much like buying car insurance—it's for the "what ifs." Additionally, it's a product often forgotten at the back of the cupboard after the first treatment.
Enter alphawhale.
Confronted with two challenges—addressing consumer behaviour and navigating diminishing brand presence and awareness.
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Our Solution for Aristopet:
Building the bond with your pet means building the bond with the brand.
Introducing a memorable 4-step treatment process:
Treat
Treatment
Play
Repeat
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By infusing positive reinforcement into what was once a mundane task, we turned it into a delightful experience for all involved.
Thus was born Aristopet Day—a celebration centred around bonding with and administering pet treatments. We encouraged users to share their routines online creating a community of Aristopet users and provided handy reminder magnets for their fridge or any prominent spot in the home building brand recognition.
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